Organizations as diverse as financial institutions, school
districts, hotels, and professional sports teams are all trying to
raise the level of customer service they provide. Building customer
loyalty is the most important way you can "stay on top" in today's
increasingly competitive market.
Customers are the cornerstone of a successful business. Ensuring
their satisfaction should be the guiding principle behind every
decision you make. That is why getting their input is so vital. Your
customers are the best people to tell you how to serve them better.
Yet, as simple as it sounds, obtaining and interpreting input from
your customers can be a confusing, overwhelming experience. This is
where Peter Barron Stark & Associates can put our years of
experience to work for you developing and administering a customized
Customer Service Survey.
We will work with you to create, administer, and process a survey
that will determine the areas of your organization that are doing
well and those that need to be improved or refined. Our service has
only begun once the numbers have been crunched! After the initial
survey process is complete, we use our expertise to interpret the
results and make recommendations specific to helping your
organization develop standards and action plans to increase customer
satisfaction.
The development and administration of a truly effective Customer
Service Survey requires a staff trained to design measurable
questions and experienced enough to fully understand the
implications of every response. Our service can save you time, is
often more cost effective than an in-house survey, and will ensure
candid customer responses.
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Overview of the Survey Process
Interviews and Assessment
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Consultants will interview a selected group of customers
to determine the specific challenges and opportunities
that need to be addressed
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Interview feedback will be compiled into a written
assessment
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Assessment will be used to develop a questionnaire
Survey Administration
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Finalized survey can be administered by a company
coordinator or by Peter Barron Stark & Associates
Results & Recommendations
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Management will receive an executive summary including
all data, results, and recommendations.
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Consultant will meet with the management team to review
results and recommendations.
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